April Courses
Advertising Compliance for Dealers
PrintHOT TOPIC - Avoid costly consequences of advertising missteps.
Presented by Randy Henrick and Stuart A. Rosenthal
| Date: | Tuesday, April 21, 2015 |
| Time: | 10:00am to 12:00pm |
| Location: |
Center for Automotive Education & Training 15-30 Petracca Place, Whitestone NY 11357 |
| GNYADA Member Fee: | Free |
| Non-Member Fee: | $75.00 |
Advertising and marketing compliance is a challenging task facing dealers today. Our panel will review dealer radio, television, print, website, Internet, and social media advertising for compliance with Truth-in-Lending laws, deceptive trade practices, and other applicabe regulations. In addition, they will discuss digital marketing initiatives, including email, text message marketing, and more.
Some discussion topics:
- What is deceptive advertising? What rules apply to lease advertising?
- Are the rules the same for Internet, radio, newspaper, and television ads?
- Can dealerships text or email advertisements to customers?
- Advertising 0 down, % over invoice, specific payment, and footnotes could lead to trouble.
- Does your dealership offer prizes or sweepstakes? Why does it matter?
About the Instructor: Randy Henrick specializes in Regulatory Compliance at Dealertrack Technologies Inc. Stuart Rosenthal is well known to GNYADA members as its former General Counsel and a former NY Asst. Attorney General.
GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability results within each department.
If you have any questions about this seminar please contact Phyllis Aguilar at 718.746.5900 or phyllisa@gnyada.com.
