Class Schedule

Learn to maximize F&I revenue while increasing customer satisfaction. This course is designed for F&I Managers who are looking to improve their sales proficiency in selling intangible products. Gain insights into overcoming customer resistance and effective strategies to minimize it. Discover how to leverage Factory Warranty disclosures to create product needs, logically present menus, secure commitments, and expertly handle objections.

Attendees will learn:

• How to grow F&I profits & increase Sales opportunities
• Maximizing Profit per Vehicle and Product Penetration
• Effective techniques for overcoming customer objections
• Best practices for managing the F&I department
• Utilization of Factory Warranty Disclosures

About the Instructor: Max Zanan is a seasoned automotive industry expert with 20 years of experience in sales, F&I, compliance, and dealership management consulting. His goal is to help car dealers improve profitability while increasing customer satisfaction and retention. Zanan published best-selling books—Perfect Dealership, Car Business 101, and The Art and Science of Running a Car Dealership.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.