84% percent of customers say they would not buy another vehicle from a dealership if a breach compromised their data.

A cyber-attack can strike at any time, and after the CDK breach, many auto dealers are now more aware of the likelihood of a cyber-attack and its impact. The cost of a cyber-attack goes beyond the average multimillion-dollar ransom pay. Business interruptions and downtime are often underestimated, halting sales, frustrating customers, decreasing service quality, and increasing backlogs. One auto dealer group reported a loss of over $30 million from the recent breach.

Perhaps most concerning, 84% of customers say they would not buy another vehicle from a dealership if a breach compromised their data. This makes retaining customer trust and minimizing damage during a cyber-attack crucial to a dealership’s survival. Join One Step Secure IT for a webinar where Chief Revenue Officer, Kevin McAdam, and Attorney Andrew Garbarino will discuss the realities of cyber-attacks and provide practical strategies to minimize damage and maintain customer trust.

Agenda Topics Include:

• What happens during a cyber-attack and breach.
• Making decisions in an unknown and panic mode versus a planned response.
• How to minimize the impact of a cyber-attack and save losses up to hundreds of thousands to millions of dollars
• How to retain and reassure customers after a breach.

Speakers:

• Kevin McAdam, Chief Revenue Officer, Senior Retail Technology Consultant, One Step Secure IT 
• Andrew T. Garbarino, Of Counsel, Ruskin Moscou Faltischek, P.C.