Sell more units, hold more gross, and earn excellent CSI scores. This powerful one-day advanced sales training is designed for both seasoned veterans and rookies, equipping them with proven techniques to increase car sales and gross profit. If anyone on your sales floor isn’t reaching their full potential, this is the must-attend course to help them excel.

Attendees will learn techniques for :

• Improving the quality and effectiveness of sales conversations
• Building trust and selling from the customer’s perspective: focus on value, not price
• Selling from inventory and transitioning customers to pre-owned vehicles
• Highlighting value through impactful product presentation and demonstration rides
• Securing commitments and negotiating for maximum profit

About the Instructor: Ken Carlson is the owner of Carlson Automotive Resources LLC – A Training Company. He was formally the Director of Training for Brown & Brown Dealer Services, F&I Resources and Burns-Kull Automotive Group. For over 33 years Ken has trained, coached, and developed thousands of dealership personnel throughout the U.S. Whether you are new or experienced in the business you will learn new strategies and techniques.

GNYADA Seminars, held in person, are developed by qualified dealership experts to meet the highest possible standards and deliver the latest information and effective solutions for your most pressing business needs. Our programs train new and seasoned dealership professionals to improve operations and profitability within each department.