Join Ron Andrews, Vice President of Media and Digital Solutions Business Development at Cars Commerce, as he shares powerful insights on how to use data to allocate your ad budget more effectively. Learn how to connect with in-market shoppers using precision targeting and strategic messaging that drives real results without wasting a dime. 

Agenda Topics Include:

• Maximize every advertising dollar on local consumers you know are in-market 
• Diversify and optimize your advertising portfolio across platforms 
• Leverage your own dealership data to meet your dealership’s goals  
• Implement an audience strategy and utilize first-party data to drive sales and service growth 
• Use GA4 best practices to build Google Ads audiences and ensure accurate attribution across your digital strategy 

Speakers:

• Ron Andrews, Vice President of Media and Digital Solutions Business Development, CArs Commerce